Patrick Mohr, A/W 2014/2015
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To present Patrick Mohr’s 10th collection at Mercedes-Benz Fashion Week Berlin, DICEY created and produced a video to accommodate the designer’s motto »work hard« and his blue-only themed collection. The fabrics used in his designs are brought to life in close-ups and as floating triangles, celebrating the diverse range of materials and shades of blue. Rendered as a fashion object in itself, through the fabric of its muscles, an unreal creature leads through the video, accompanied by a dark, abstract mix that includes original compositions by the Japanese soundscaper Mieko Suzuki. This provided the befitting backdrop and atmosphere for the show. Accordingly DICEY based the design of the promotional campaign on this futuristic yet organic look, along with the key-visual of the muscle as embodiment of Patrick Mohr’s motto.